Gear Up for Baby

Gear Up for Baby Program

Gear Up for Baby is a year-round program focused on providing the essential items infants and toddlers need to thrive. We highlight this program with a series of events and opportunities to give back during May and June to focus companies, individuals, and families on the critical need for baby and toddler support. Diane Patrick, First Lady of Massachusetts, is the Honorary Chairperson for Gear Up for Baby in 2014.

This year Cradles to Crayons will receive over 14,000 requests to help Massachusetts children from birth to age 3. During May and June alone, the Gear Up for Baby program aims to raise enough money and collect enough product donations to fill 7,000+ of these orders. We need your support to make that happen!


  • Host a special “C2C Baby Shower” to gather donations of new baby items to fill areas where Cradles to Crayons is chronically short in supply. Invite your friends, family or co-workers to purchase and bring one or more much-needed baby items to a party. It could be after-work drinks, a weekend gathering at your home, or “Mom’s Night” or “Parents Night Out” with friends. At a company, employees could even host an on-site “C2C Baby Shower” collection drive in the cafeteria or breakroom to encourage their colleagues to purchase and donate items. Click here to download a C2C Baby Shower Toolkit.
  • Host a “Virtual C2C Baby Shower” to gather online donations. Want to support Gear Up for Baby, but don’t have time to put together an event? We can set you up with an online “Virtual C2C Baby Shower” fundraising page. You email the link to friends, family, and co-workers and you’ve got a fast and easy way to raise money to help children and families in need. Registration is required to host a virtual shower, please click here to register.
  • Make a secure online donation today. Just $30 will help provide essential items to a local baby in-need! Click here to donate.
  • Spread the word. Our media partner, WCVB-TV Channel 5 will provide coverage for the program, but we need your support in sharing the Gear Up for Baby program with your networks through email, social media, and word-of-mouth!


For a list of baby items that are most critically needed, please click here.


View photos of 2014 C2C Baby Shower Collections

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Generously supported by WCVB-TV and DigitasLBi

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Gear Up for Baby Program supporter logos