Leading nonprofit announces Jennifer Askjaer as Executive Director in Boston

(Boston, MA ─ October 30, 2018)-Cradles to Crayons® is proud to announce the hire of Jennifer Askjaer as Executive Director for the organization’s Boston site. The addition of this experienced professional and talented leader is designed to help Cradles to Crayons advance its mission of providing clothing and essential items to children living in low-income and poverty situations across the Commonwealth. 

“I am grateful for the opportunity to lead an organization that has made such a powerful impact on kids’ lives in Massachusetts,” said Askjaer. “Cradles to Crayons has an impressive and dedicated volunteer network, as well as the ability to provide kids with the essentials far and wide. I am honored to join the team and work with Lynn Margherio to develop new ways to reach more children who need our help the most.”  

Askjaer comes to Cradles to Crayons from her position as Principal and Co-Founder of Swell Marketing Group (SMG), a consulting shop that helps clients with philanthropy strategy and programs and other marketing initiatives. Over the past five years, SMG has served clients from a Massachusetts-based autism foundation to large corporate foundations. Prior to starting SMG, Askjaer worked for Yum! Brands for 13 years where she led national product launches, worked with franchisees and oversaw fundraising for the Taco Bell Foundation, developing national in-store campaigns that resulted in a 200% revenue increase. She has a B.S. in Advertising from Syracuse University; S.I. Newhouse School of Communications. She resides outside of Boston with her husband and three sons.

“We are excited about the future progress Cradles to Crayons will make in Boston under Jenn’s leadership. She brings great expertise and leadership skills as well as passion for our mission to our team,” said Lynn Margherio, CEO and Founder of Cradles to Crayons.

Cradles to Crayons also announces the hire of Shoshana Buchholtz-Miller as the Executive Director at its Chicago site. Buchholtz-Miller most recently worked as Vice President of Education and Exhibitions at the Illinois Holocaust Museum & Education Center where she provided strategic leadership, planning, and evaluation for strategic initiatives and educational exhibitions.

About Cradles to Crayons
Cradles to Crayons launched in Boston in 2002 and currently has operations in Boston, Philadelphia, and Chicago. The nonprofit provides children from birth through age 12 living in homeless or low-income situations with the essential items they need to thrive—at home, at school, and at play. They supply these items free of charge by engaging and connecting communities. Cradles to Crayons collects new and high-quality used children’s goods and engages thousands of youth and adults in volunteer activities each year on behalf of local children in need. For more information, visit www.cradlestocrayons.org/boston/.

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