6ABC Philadelphia’s Action News crew recently stopped by The Giving Factory to learn more about our annual initiative Gear Up For Winter. Action News Anchor Alicia Vitarelli spoke with Cradles to Crayons Philadelphia Executive Director Michal Smith about childhood poverty in Philadelphia. “Philadelphia has the highest rate (for a major city) of deep poverty in the nation. That means a family of four is only living on about $12,000 dollars a year,” Smith told Vitarelli. 

To watch the Action News piece on Gear Up For Winter, please click here. 

About Gear Up For Winter:

The Gear Up For Winter program serves 20,000 local children in low income and homeless situations every year. As part of this annual initiative Cradles to Crayons Philadelphia distributes over 10,000 winter coats to children in need. 

To learn more about our Gear Up For Winter program and our other annual initiatives, please click here.